Reducing Time to Market for Pharma Companies with Rapid Payer Response and Baiju Aurora, CEO of MAT

Typically, it takes several months for third-parties and consultants in the life sciences industry to get data back to pharma companies with payer research. Today's guest is Baiju Aurora, CEO of Market Access Transformation (MAT) is shrinking getting payer response research to a few days. 

Baiju has led the MAT team for more than five years and their first product, Rapid Payer Response, provides pharma companies payer research in only a few days from their payer network.

Baiju’s career has spanned pricing, market access, health economics, and outcomes research for bio pharma, medical device, and diagnostics companies.

Key Takeaways:

Embrace unexpected clientsIndustry trends in pharma, including consolidation, execution, and how faster market research can propel pharma companies forwardConsider building a company with profitability first in mind rather than scale and growth

Show Notes: 

Market Access Transformation (MAT) - Rapid Payer Response (opens in a new tab)

Baiju Aurora on LinkedIn (opens in a new tab)

The Physician Payments Sunshine Act (opens in a new tab)

Food Safety Preventive Controls Alliance (FSPCA) (opens in a new tab)

General Data Protection Regulation (GDPR) (opens in a new tab)

European Pharmaceutical Market Research Association (EphMRA) (opens in a new tab)

U.S. Food and Drug Administration (FDA) (opens in a new tab)

Application to be on the show: From Lab to Launch (opens in a new tab)

Qualio

Music by keldez

Qualio website:
https://www.qualio.com/

Previous episodes:
https://www.qualio.com/from-lab-to-launch-podcast

Apply to be on the show:
https://forms.gle/uUH2YtCFxJHrVGeL8

Music by keldez